Developing, opening and running a business are tasks that require attention to numerous details. As you're planning out these projects, you might not emphasize sustainable and ethical business practices. However, a host of reasons exist as to why you should, and you also have many opportunities to integrate these types of practices into your business.
Reduced Energy Consumption
Promoting the reduction of energy has a benefit for the environment, of course, and for your company as well. Talking to your employees about the need to perform simple energy-saving tasks, such as turning off the lights when exiting a room, is important, but so is implementing changes at a more significant level. For example, you can look into having solar panels installed. Integrating energy-saving strategies also has a strong chance of saving your business money.
Ethically Sourced Products
Whether you own a retail shop or you operate a business that makes products from materials, you should seriously consider ethical sourcing. Doing so can boost the morale of your business, and it can allow you to stay true to your own beliefs about sourcing. For example, appreciating the expert knowledge that many of the farmers from the many countries they work in, doTERRA avoids mass production of their essential oils. Instead, they create sourcing partnerships that empower the communities in their partnership countries and seek to preserve the plants from which their oils come from.
Also, keep in mind that many customers will buy products from only those companies that do use ethical sources. If you don't take the time to look into ethical sources, you may lose an entire type of conscious consumer.
Bringing philanthropy into your business is also useful. Whether you donate a percentage of proceeds to a particular charity or you organize volunteer excursions regularly for your company to participate in, these charitable contributions seriously help others. Furthermore, you are creating an atmosphere of camaraderie in your company. While you don't want to come across as bragging, letting customers know about these philanthropic acts can encourage them to choose your business.
Reduced Labor Costs
Your business can only be as green as it is efficient. Every bit of unnecessary waste generated by your workflow expands your environmental footprint. If you're trying to contribute to the environment, then you need to think in terms of optimization and efficiency, even if it costs a little more. You might want to invest in some more reliable manufacturing equipment, redesign your production queue, and replace outmoded systems. Doing these things carries an upfront cost, but the long-term impact is worth it.
Sometimes, incorporating good ethics into your business might seem complicated, especially when following another path is seemingly more lucrative. In the long term, however, incorporating ethical and sustainable business practices into your daily routine is likely to help your business. Employees may feel that they can trust you. Customers may feel the same. Bringing ethics to the forefront helps to generate a sense of honesty and openness in the business, which can promote cohesion and business.
Incorporating sustainable and ethical practices into your business isn't a task that you should scoff at. We certainly don’t! This act can make substantial changes in your business that help you to stay open and generate more interest in the products and services, all while making a difference in the world.